69 years ago…

PM Daily, Vol. 1, No. 1, June 18, 1940

On June 18, 1940, PM newspaper started publishing.

PM was an innovative and progressive (and relatively expensive) liberal daily newspaper.

The first issue is somewhat typical: articles about World War II and why the U.S. should join the fight; praise of F.D.R. and F.D.R.’s praise of PM; New York City news – a page about the opening of a portion of the East River Drive; entire sections devoted to news about labor and consumer information; radio program listings; recipes; a distillation of advertising from other newspapers; a large and colorful map; and a bit of cheesecake (photos of a Gypsy Rose Lee performance in France).

PM was innovative in many way: PM didn’t sell advertising (for six years); didn’t own its presses (for a few years); printed in color; used a new printing process on good paper…

PM was ahead of its time in media criticism. It progressively and aggressively (perhaps at times over-zealously) covered and critiqued other media, mostly other newspapers.  In a 1940 pre-publication office memorandum, publisher Ralph Ingersoll wrote about his plans for offering media literacy in a daily section called “Unorthodox News. A department devoted to the news of the Press itself, not only because we think this news is interesting to the public, but also because we feel that it’s important for the people of a democracy to understand their principal medium of information.” PM was also a pioneer in printing listings of radio programs for both AM and the nascent FM.

PM was also ahead of its time in its use of photographs and the way it acquired images. Ingersoll’s experience working at magazines such as Life, Time, and the New Yorker influenced his concept of what an ideal newspaper should be and what it should look like. From Ingersoll’s manifesto-like pre-publication office memorandum: “PM Will Be Written in Words and Pictures. PM’s choice of pictures: Over half of PM’s space will be filled with pictures—because PM will use pictures not simply to illustrate stories, but to tell them. Thus, the tabloids notwithstanding, PM is actually the first picture paper under the sun. . . . PM has made a contract with one of the major picture agencies [and only one of the major picture agencies, this became a source of significant litigation] for its full international picture service. PM will also maintain a staff of its own photographers, headed by Margaret Bourke-White, and employing the foremost experts [where else were photojournalists called “experts”?] in the country. In addition to this, special editors [principally Ralph Steiner] of PM will devote all their time and energy to tapping every possible photographic source, such as the 12,000,000 American camera fans [anticipating “crowd sourcing” or public photojournalism and web sites like Flickr by 60 years], government bureaus, foreign agencies, etc… (PM does not believe in horror for horror’s sake—but its editors will not deny its readers truth of social importance simply because it’s unpleasant).” Weegee published hundreds of photos, and often wrote his own captions, in PM.

In 1940, the roster of photographers working for PM included Gene Badger, Margaret Bourke-White, John DeBiase, Morris Engel, Irving Haberman, Leo Lieb, Mary Morris, Ray Platnick, and Weegee.

The first issue sold out very quickly and the delivery trucks were mobbed by inquisitive customers. The following week sales fell precipitously. World War II took its toll on PM… After printing some of the most important photos of the twentieth century and some great writing by, among others, Richard Wright, losing millions of dollars, PM stopped publishing in 1948.

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9 Responses to 69 years ago…

  1. vigneault says:

    I’d like to know more about PM daily, and about the link between the writer Dashiell Hammett and PM Daily, should you know where could I have some informations ?

    Thanks a lot


  2. christophergeorge says:

    Thanks for writing.
    There is one very good book: PM: A New Deal in Journalism by Paul Milkman. Published by Rutgers University Press in 1997.
    Otherwise, perhaps the best way to know more about PM is to find some old copies… We have over 250 issues here.
    Thank you,

  3. Ann C. Badger says:


    My father was Gene P. Badger , a photographer on the original staff of PM. I’m currently working on a project using his photographs. I would love to obtain a copy of the 1997 book by Paul Milkman, and am grateful for this information. Anything else you have found in the interim would be wonderful.

    • christophergeorge says:

      Dear Ann Badger,

      Thank you for writing.
      Gene was a great photographer.
      I’ve looked through many copies of PM and Gene’s photos were often excellent.

      Do you have access to PM Daily newspapers?
      A few libraries have complete runs. Unfortunately, often on microfilm.
      If you’re in the New York area, ICP has almost a complete run, you can make an appointment, visit the archive, and look through (almost) every copy.

      There’s a photograph of most of PM Daily’s photographers, in a Sunday, June 15, 1941 edition, and your father is there with the rest of the gang. It was to celebrate and promote the first anniversary of PM.

      Out of curiosity, is there a Gene Badger archive?
      And did he ever tell any stories or anecdotes about Weegee?
      Unfortunately ICP doesn’t have any Gene Badger photographs.

      Stay in touch, I’m very interested in PM Daily and its photographers.

      Thank you,
      Chris George

      • Jim Hyzer says:

        Dear Chris George:

        I Would be very interested in knowing if David B. Eisendrath was one of the photographers for PM Daily. If he was, which I suspect is the case, I would also be very interested in knowing if David Eisendrath’s portrait of Albert Einstein, taken at Einstein’s house soon after he became a US citizen in 1940, was published in PM Daily.

        The reason for my interest is that I have a copy of the Einstein portrait that was signed by Mr. Eisendrath and given to my father, who was a friend and colleague of the photographer. I’m trying to learn more of its history. I know from the 1988 NY Times obituary of David Eisendrath that: “In 1940 he moved to New York to join the picture staff of the newspaper P.M.” Am I correct in assuming that “…the newspaper P.M.” is the same publication as the “PM Daily”?

        Thank you,

        Jim Hyzer

    • chamus says:

      I am also interested in Gene P. Badger, his photographs and your book. Thanks, Charles Musser

      • Ann C. Badger says:

        Mr. Musser…I’m jumping back into this conversation year/s later. WOndering if you knew my father, Gene Badger, or how you became interested. I really mean to get to NY soon to visit the ICP and share some photographs of my father’s. Also to Mr. Hyzer (above), my dad talked about David Eisendrath and I’m almost certain he was on the staff of PM. Any of you who wish to correspond to me, I’d be very interested to hear from you. I dropped my brief correspondence with CHristopher George a few years back and have meant to pick back up the conversation.~Ann C. Badger

  4. Hello,
    I am interested in publishing an image of Carmen Amaya that was taken by Leo Lieb, a PM Daily photographer. Do you know who I could get in touch with about that?

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